About Willingham Insurance Agency — 120 Years of Trust in Texas

Proudly serving Ballinger and West-Central Texas since 1903, our agency is built on integrity, community values, and a commitment to every client’s peace of mind.

A Century-Long Legacy — Rooted in Ballinger Since 1903

For more than 120 years, Willingham Insurance Agency has been woven into the fabric of Ballinger and surrounding communities. Founded in 1903 to serve local families and businesses, the agency has grown from a small-town provider to a leading independent insurance partner across Texas. Through decades of change, our team has maintained an unwavering commitment to honest advice and local service, giving generations of clients stability in uncertain times. Today, we continue that tradition by offering both personal and commercial coverage options under one roof — always with a personal touch.

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Our Mission

The People You’ll Work With Every Step of the Way

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Mark Willingham

Owner / Partner

I moved home to Ballinger in 1994 to join my father in the agency and in 2007 bought it upon his retirement. This agency has been serving Ballinger and the surrounding communities since 1903. You could say that the location and name may have changed but the service has not. We take pride in the fact that the agency has been serving our community for over 100 years and we look forward to many more.


 I have just recently finished my 2-year term as President of SBMP, Inc. Today, SBMP, Inc. consists of more than 22 individually owned insurance agencies with 32 locations throughout the state of Texas. SBMP’s geographic spread and combined agency premium volumes have attracted the attention of some of the most sought-after insurance carriers in the marketplace today. Our geographic region is bordered to the North by Floydada in the Texas Panhandle, to the South by Richmond, to the East by Tyler and to the West by Midland in Texas’ Oil and Gas Basin. With all of that spread, SBMP, Inc. covers nearly all of Texas.


My wife and I are both 1981 graduates of Ballinger High School and 1985 graduates of Texas Tech University. She holds an education degree and I graduated with a BBA in Finance. After college we married and moved to Austin for about 10 years before coming home. In the 32 years that I have been back I have seen all 3 of my daughters graduate from BHS and go on to graduate college. Two graduated from Texas Tech University with one of them gaining a Master’s degree and the other one just now starting her Master’s.  My middle child graduated from Dallas Baptist University and has moved home and now works the agency. Lisa and I just celebrated 40 years of marriage and are so excited to be grandparents to 6.


 I have served on many boards in the community such as the Chamber of Commerce, Ballinger Industrial Board President, Finance Committee of First Baptist Church, Colorado River Bikefest Chairman, Friends of Scouting Chair as well as many other community events and programs. I am proud of my agency and the support we give to the community. I believe it is my duty to give back to the town of Ballinger that has helped my wife and I raise three wonderful daughters through its wonderful school system and multitude of programs from sports and academics to the band and drama club to all things in between. 


I welcome you to get to know us and how we can help with all your insurance needs from business insurance to home, auto and farm and ranch, we do it all. I can be reached at (325) 365-2516 or email at mark@willinghamagency.com.


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Debbie Mattingley

General Lines Agent

I am a licensed Property and Casualty agent with thirty years insurance experience; all of which have been with Willingham Insurance Agency. I sell and service auto, property and commercial insurance policies for individuals and businesses in Texas, with emphasis on Ballinger and the surrounding communities. As an independent insurance agency, we can shop numerous insurance companies to get you the best coverage at the most competitive rates in the ever-changing insurance industry.

I was born and raised in Ballinger, graduating from Ballinger High School in 1974 and obtained an associate’s degree in business from Angelo College of Business in 1976. I have been married to my husband, Cliff for thirty-six years and we have one daughter, Paige. She and her husband Heath live in Plainview, TX and they have a daughter, Raelyn, twin sons, Tobias and August, and son, Asher, who are the light of my life. After living and working in Dallas and San Angelo, I was fortunate to get the opportunity move back to Ballinger in 1994. I was thrilled that my daughter would be able to go to school at Ballinger High School where she graduated from in 2010. Paige went on to earn a Bachelor of Science degree in Biology from Wayland Baptist University.

I have served on the Board of Directors for the Ballinger Memorial Hospital District for twelve years. The District is committed to preserving the growth of our community through quality health care and keeping the hospital strong and productive, which is imperative for a community to thrive. I also served as Church Clerk for 7th Street Baptist Church for ten years.

Please call or come in and let us know how we can help you. My office number is (325) 365-2516 and my email address is debbie@willinghamagency.com


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Terilyn Bowman

General Lines Agent

I have been in the insurance industry for over twenty years, with the last twenty being with Willingham Insurance Agency, LLP. I pride myself on the customer service I provide not only to my clients but my prospective clients. I am licensed in Texas to sell property and casualty as well as life and health insurance. Over the last several years I have become a Sales Specialist in several areas of insurance (life, health, home, etc...).  As an insurance agent I stay up to date on the rules and regulations that change over time within each company and Texas laws. 

While I moved around to varies places in Texas as well as to Arkansas for two years while growing up my family came back to our roots here in Ballinger before starting high school. Both my husband and I graduated from Ballinger High School in 1996 and 1998. Cord and I have been married for twenty-seven years and have two children that have both graduated from Texas Tech University. We are both very proud of our children and all that they have accomplished so far and can’t wait to see what their future holds. 

I have had the pleasure to serve on numerous community/school boards and committees as well as work on different events held in Ballinger over years. Some of these boards include the Ballinger Parks Board (president), Ballinger Education Foundation Board, School Site-Based Committees, Ballinger Athletic Booster Club, Ballinger Area Chamber of Commerce (president) and many others.  I had the pleasure of being part of the Imagination Station Playground build that was completed in April of 2013. This playground was built so that all children in Ballinger and the surrounding areas would have a safe place to play no matter their abilities. In addition to the playground, I have worked on the Ethnic Festival, Cook-Offs, and the Rough Country Gray Fox Hunt. Each of these events, boards, and committees has allowed me the opportunity to give back to the community and allowed to me meet new people and make great friendships.

I am very proud to be part of Ballinger (The Greatest Little Town in Texas) and Willingham Insurance Agency, LLP. We are here to serve all your insurance needs from personal, commercial, farm & ranch insurance to life and health insurance. Here at Willingham Insurance, we represent several of the most well-known insurance carriers out there. This allows us to find the right coverage for you at the right price. You can call or text me at (325) 365-2516 or email me at terilyn@willinghamagency.com.


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Jessica Willingham

General Lines Agent

Coming Soon

What You Can Expect From Us Every Day

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Integrity in Every Interaction

We believe in honest, unbiased guidance for every client. You can count on straightforward answers and recommendations that put your needs first.

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Experience That Makes a Difference

Our team averages over 20 years in Texas insurance — so you benefit from proven knowledge and regional expertise, not guesswork or sales pressure.

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Personal Relationships, Not Policy Numbers

You’ll always have a familiar voice and a dedicated advisor who cares about your story, not just your coverage.

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Community Commitment

Supporting local organizations, events, and charities is part of our DNA. We’re more than an insurance agency — we’re your neighbors, invested in the well-being of Ballinger and West-Central Texas.

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Service That Goes Beyond Paperwork

We assist with claims, annual policy reviews, and major life changes, so you always have a reliable partner at your side.

What Our Clients Say

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★★★★★

“I’ve been with CF Alliance for almost 20 years. They’re more than an insurance agency — they’re family.”


– Gregory Claver

★★★★★

“I always feel supported, informed, and taken care of. Jackie is the best!”


– Roland Fong

★★★★★

“CF Alliance doesn’t just talk about service. They live it — with heart.”


– Eleine

Proudly Rooted in the Ballinger Community

Willingham Insurance Agency serves clients throughout Ballinger, Abilene, San Angelo, Brady, Brownwood, and the broader West-Central Texas region with pride and consistency. Our office is a familiar presence in Ballinger, known for supporting local causes and being there when neighbors need help most. As active members of the Independent Insurance Agents of Texas and the local Chamber of Commerce, we hold ourselves to the highest standards of service and accountability. Community trust and multi-generation relationships have made us a true partner for Texans, year after year.

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Stop Wondering — Get Insurance Guidance That’s Personal

Choosing the right insurance doesn’t have to be stressful. At Willingham Insurance Agency, we make it simple to get trusted answers from local professionals who care about your peace of mind. Let’s talk about your questions or coverage needs, and take the next step with confidence.